Strategic Aims

The first diagram below is a completed sample of a ‘campaign strategy document’: a succinct summary of an entire campaign.

This diagram will give you an idea of how your campaign strategy document should look so that activists in your campaign can readily see what you are all doing.

Using the blank version of the campaign strategy document below (which you can download), write in the political purpose – ‘what you want’ – of your campaign. The two strategic aims – ‘how you get what you want’ – are already defined and printed into the document (because they are always the same).

RJB-NvDiag-PurpAims

Now you just need to define your strategic goals for both mobilizing support for your campaign and for undermining support for the problem. From your political and strategic assessment:

(1) identify the key social groups that can be mobilized to support and participate in your strategy (and then write these groups into the ‘bubbles’ on the left side of the blank diagram below), and

(2) identify the key social groups (corporation/s, police/military, government, workers, consumers etc.) whose support for the problem (e.g. the climate catastrophe, war, the discrimination/violence against a particular group, forest destruction, resource extraction) is vital (and then write these groups into the columns on the right side of the blank diagram below).

Your strategic goals should then be written in accordance with the formula explained in this article: ‘The Political Objective and Strategic Goal of Nonviolent Actions’. That is: ‘To cause a [specified group of people] to act in the [specified way]’.

So, for example, strategic goals that would be appropriate in a nonviolent struggle to end the climate catastrophe (and which conform to the formula described above) include those listed below although, it should be noted, the list of strategic goals would be considerably longer as individual organizations, particularly including each major state-owned, public and private corporation involved in the fossil fuel extraction/distribution cycle – notably including the coal corporations Coal India, Adani Enterprises (India), China Shenhua Energy, Inner Mongolia Yitai Coal, China Coal Energy, Mechel (Russia), Exxaro Resources (South Africa), Public Power (Greece), Glencore (UK-Switzerland), Peabody Energy (USA) and the oil and gas corporations Saudi Arabian Oil Company (Aramco), Gazprom (Russia), Rosneft (Russia), PetroChina, ExxonMobil (USA), Lukoil (Russia), BP (UK), Royal Dutch Shell (UK-Netherlands), Petrobras (Brazil), Chevron (USA), Novatek (Russia), Total S.A. (France) and Eni (Italy) – should be specified separately and, particularly importantly, all of the strategic goals in relation to ending war in the subsequent example should also be included given the military’s preeminent role in destruction of the climate.

Of course, individual activist groups would usually accept responsibility for focusing their work on achieving one or a few of the strategic goals (which is why any single campaign within the overall strategy is readily manageable). It is the responsibility of the struggle’s strategic leadership to ensure that each of the strategic goals is being addressed (or to prioritize if resource limitations require this):

(1) To cause the members of [environment groups Ev1, Ev2, Ev…] in [your town/city] to support your campaign by encouraging their members to boycott [car travel and/or meat and/or specified forest products] {perhaps starting with 1, 2… days per week}.

(2) To cause the members of [peace groups P1, P2, P…] in [your town/city] to support your campaign by encouraging their members to boycott [car travel and/or meat and/or specified forest products] {perhaps starting with 1, 2… days per week}.

(3) To cause the members of [women’s organizations WO1, WO2, WO…] in [your town/city] to support your campaign by encouraging their members to boycott [car travel and/or meat and/or specified forest products] {perhaps starting with 1, 2… days per week}.

(4) To cause the workers in [trade unions or labor organizations T1, T2, T…] in [your town/city] to support your campaign by encouraging their members to boycott [car travel and/or meat and/or specified forest products] {perhaps starting with 1, 2… days per week}.

(5) To cause the members of denominations of [religious organizations R1, R2, R…] in [your town/city] to support your campaign by encouraging their members to boycott [car travel and/or meat and/or specified forest products] {perhaps starting with 1, 2… days per week}.

(6) To cause the students in [student organizations S1, S2, S…] in [your town/city] to support your campaign by encouraging their members to boycott [car travel and/or meat and/or specified forest products] {perhaps starting with 1, 2… days per week}.

(7) To cause consumers in [your area/country] to stop buying [fossil fuels and/or meat and/or specified forest products] {perhaps starting with 1, 2… days per week}.

(8) To cause [corporations C1, C2, C…] to withdraw from the [fossil fuel/meat/forest destruction] industry.

(9) To cause the workers in [trade unions or labor organizations T4, T5, T…] to withdraw their labor from [corporations C1, C2, C…] [partially/wholly], [temporarily/permanently].

(10) To cause [banks B1, B2, B…] to cease financing the [fossil fuel/meat/forest destruction] industry.

(11) To cause customers to shift their deposits to ethical banks and credit unions that do not finance the fossil fuel/meat/forest destruction industries.

(12) To cause the workers in [trade unions or labor organizations T7, T8, T…] to withdraw their labor from [banks B1, B2, B…] [partially/wholly], [temporarily/permanently].

(13) To cause the members of [religious organizations R1, R2, R…] to agitate for the divestment of their organization from the [fossil fuel/meat/forest destruction] industries and to invest in [the specified socially/environmentally responsible manner such as, for example, renewable energy technology].

(14) To cause the members of [superannuation funds S1, S2, S…] to agitate for the divestment of their fund from the [fossil fuel/meat/forest destruction] industries and to invest in [the specified socially/environmentally responsible manner such as, for example, organic/biodynamic farming].

(15) To cause the customers of [insurance companies I1, I2, I…] to agitate for the divestment of their insurer from the [fossil fuel/meat/forest destruction] industry and to invest in [the specified socially/environmentally responsible manner such as, for example, rainforest conservation].

(16) To cause the workers in [trade unions or labor organizations T4, T5, T…] to withdraw their labor from their part in the [fracking/coal/oil/meat/forest destruction] industry in [your area/country].

(17) To cause farmers in [farmers’ organizations F1, F2, F…] in [your area/country] to switch from meat production to biodynamic/organic production of grains, legumes, fruit and/or vegetables.

(18) To cause the soldiers in [military units M1, M2, M…] to refuse to obey orders to [arrest, assault, torture and shoot, depending on your local circumstances] nonviolent activists campaigning against the climate catastrophe.

(19) To cause the police in [police units P1, P2, P…] to refuse to obey orders to [arrest, assault, torture and shoot, depending on your local circumstances] nonviolent activists campaigning against the climate catastrophe.

As you can see, the two strategic aims are achieved via a series of intermediate strategic goals.

And, to use another example, strategic goals that would be appropriate in a nonviolent struggle to end war (and which conform to the formula described above) include those listed below although, again it should be noted, the list of strategic goals would be considerably longer as individual organizations, such as each corporation involved in some vital aspect of weapons production – and particularly the world’s largest weapons manufacturers: Lockheed Martin (USA), Boeing (USA), BAE Systems (UK), Raytheon (USA), Northrop Grumman (USA), General Dynamics (USA), Airbus Group (Europe), United Technologies Corporation (USA), Finmeccanica (Italy), Thales (France), Almaz-Antey (Russia) – should be specified separately.

Of course, individual activist groups would usually accept responsibility for focusing their work on achieving one or a few of the strategic goals (which is why any single campaign within the overall strategy is readily manageable). It is the responsibility of the struggle’s strategic leadership to ensure that each of the strategic goals is being addressed (or to prioritize if resource limitations require this):

(1) To cause young people to refuse recruitment into the military forces.

(2) To cause conscripts to conscientiously refuse to perform military duties.

(3) To cause the activists in [peace groups P1, P2, P…] in [your town/city] to support your campaign by encouraging their members to boycott [all/specified nonmilitary products] of [weapons corporations W1, W2, W…].

(4) To cause the activists in [environment groups E1, E2, E…] in [your town/city] to support your campaign by encouraging their members to boycott [all/specified nonmilitary products] of [weapons corporations W1, W2, W…].

(5) To cause the workers in [trade unions or labor organizations T1, T2, T….] in [your town/city] to support your campaign by encouraging their members to boycott [all/specified nonmilitary products] of [weapons corporations W1, W2, W…].

(6) To cause the women in [women’s organizations WO1, WO2, WO…] in [your town/city] to support your campaign by encouraging their members to boycott [all/specified nonmilitary products] of [weapons corporations W1, W2, W…].

(7) To cause the members of [religious denominations R1, R2, R…] in [your town/city] to support your campaign by encouraging their members to boycott [all/specified nonmilitary products] of [weapons corporations W1, W2, W…].

(8) To cause the students in [student organizations S1, S2, S…] in [your town/city] to support your campaign by encouraging their members to boycott [all/specified nonmilitary products] of [weapons corporations W1, W2, W…].

(9) To cause the consumers in [your area/country] to boycott [all/specified nonmilitary products] of [weapons corporations W1, W2, W…].

(10) To cause more individuals to conscientiously resist paying [part/all] of their taxes for war.

(11) To cause more organizations to conscientiously resist paying [part/all] of their taxes for war.

(12) To cause [weapons corporations W4, W5, W…] to convert from the manufacture of military weapons to [the specified/negotiated socially/environmentally beneficial products].

(13) To cause [banks B1, B2, B…] to cease financing the weapons industry.

(14) To cause bank customers to shift their deposits to ethical banks and credit unions that do not finance the weapons industry.

(15) To cause [religious organizations R4, R5, R…] to divest from the weapons industry.

(16) To cause [superannuation funds S1, S2, S…] to divest from the weapons industry.

(17) To cause [insurance company I1, I2, I…] to divest from the weapons industry.

(18) To cause [corporations C1, C2, C…] that provide [services/components] for [weapons corporations W7, W8 or W…] to cease doing so.

(19) To cause the workers in [trade unions or labor organizations T4, T5, T…] to withdraw their labor from [weapons corporations W7, W8 or W…] [partially/wholly], [temporarily/permanently].

(20) To cause the workers in [trade unions or labor organizations T7, T8, T…] to withdraw their labor from [corporations C1, C2, C…] [partially/wholly], [temporarily/permanently].

(21) To cause [corporations C4, C5, C…] that provides [services/supplies] to [military bases MB1, MB2, MB…] to cease doing so.

(22) To cause the workers in [trade unions or labor organizations T10, T11, T…] who work in/supply [military bases MB1, MB2, MB…] to withdraw their labor [partially/wholly], [temporarily/permanently].

(23) To cause the workers in [trade unions or labor organizations T13, T14, T…] to withdraw their labor from [corporations C4, C5, C…] [partially/wholly], [temporarily/permanently].

(24) To cause [corporations C7, C8, C…] that manufacture and supply spy satellites for military purposes to cease doing so.

(25) To cause the workers in [trade unions or labor organizations T16, T17, T…] to withdraw their labor from [corporations C7, C8, C…] [partially/wholly], [temporarily/permanently].

(26) To cause [corporations C10, C11, C…] that provide [services/components] for the militarization of space to cease doing so.

(27) To cause the workers in [trade unions or labor organizations T19, T20, T…] to withdraw their labor from [corporations C10, C11, C…] [partially/wholly], [temporarily/permanently].

(28) To cause [corporations C13, C14, C…] that provide private military contractors (mercenaries) to fight in wars to cease doing so.

(29) To cause the private military contractors (mercenaries) who fight in wars to withdraw their labor from [corporations C13, C14, C…].

(30) To cause the soldiers in [military units M1, M2, M…] to refuse to obey orders to [arrest, assault, torture and shoot, depending on your local circumstances] nonviolent activists campaigning against war.

(31) To cause the police in [police units P1, P2, P…] to refuse to obey orders to [arrest, assault, torture and shoot, depending on your local circumstances] nonviolent activists campaigning against war.

(32) To cause individual members of the military forces at [Military Base MB1/Drone Base DB1/Navy Ship NS1/Air Force Base AFB1/Army unit AU1/Marines unit MU1] to resign.

(33) To cause individual members of those corporations that employ/supply private military contractors (mercenaries) to resign.

As you can see, the two strategic aims are achieved via a series of intermediate strategic goals.

RJB-NvDiag-PurpAims1-jpg

Source of this document: https://nonviolentstrategy.wordpress.com/strategywheel/strategic-aims/

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